The owners of STL Style, Jeff & Randy Vines, whom I profile in the book, have come up with an ingenious idea to spread the love in their hometown. The are sponsoring “Group Hug St. Louis” which invites people from all over the area to take a picture of themselves hugging something they love about the city. Could be a building, a piece of public art, a sign or even a person.
I love the simplicity and genuine heart that this idea shows. Way to go guys!